“Yes, it will, Precious, won't it? It will get the hose!” — Jame "Buffalo Bill" Gumb (The Silence of the Lambs)

If you wear something for one third of your day, it should feel good. No, it should feel amazing.

Tonight, are you planning to wear that old t-shirt to bed that you’ve washed a thousand times? What about those now rough cotton tartan pyjama bottoms from a few Christmases ago? Or simply the boxers you've worn all day? How about nothing at all? If so, keep reading. It’s time for an intervention. What you wear to bed isn’t only about comfort or style. It can influence how well you sleep.

Healthy sleep habits start with personal choices. Wearing pyjamas affects your sleep in several ways.

• It signals to your brain that it's time to wind down.
• Breathable, moisture-wicking sleepwear keeps your body temperature just right at night. 
• Wearing sleepwear creates a barrier between your skin and your bedding. 

In the past 18 months, we’ve obsessed over sleepwear fabrics. We tested all options, rejected most, and refined others. Finally, we found the perfect choice: TENCEL™ Micro Modal (96%) with a touch of elastane (4%). Yes, it’s a premium product with a price to match. But once you feel this fabric on your skin, you won’t want anything else.

Let’s break down why this fabric wins, and why your skin (and the planet) will thank you.

WHAT'S SO SPECIAL ABOUT TENCEL™ MICRO MODAL?

• INCREDIBLE SOFTNESS: Think of the softest fabric you’ve ever felt, now imagine it softer. That’s Micro Modal. We use TENCEL™ Micro Modal fibres, the finest wood-based fibres available. It’s 20% finer and 60% softer than regular modal, and more than twice as soft as cotton. The result is a lightweight garment that feels like a second skin. Buffalo Bill would approve.
• TEMPERATURE-REGULATING: It keeps you cool when it’s hot. It keeps you warm when it’s cold. Perfect for year-round use.
• STRETCH FOR COMFORT: The 4% elastane allows unrestricted movement during sleep.
• MOISTURE-WICKING AND BREATHABLE: This fabric helps you stay in deeper sleep longer. It pulls sweat away from your skin quickly, so you don't wake up in a sweat.
• DURABLE: Uses patented Eco Color technology that prevents fading. TENCEL™ fibres are twice as strong as regular cotton. They can also withstand repeated washes.
• ECO-FRIENDLY PRODUCTION: We’ll discuss this later. This fabric isn’t only good for your skin; it’s good for the planet too.

Now, let’s see how it stacks up against the competition.

HOW TENCEL™ MICRO MODAL COMPARES

COTTON

Cotton is the go-to fabric for sleepwear, but it shouldn’t be. It absorbs sweat and retains moisture, leaving you clammy. It also lacks stretch, tugging and twisting as you move. It's no wonder most men sleep in boxers.

Also, cotton uses a lot of water. It takes 10,000 litres to make just one kilo of fabric. Plus, it accounts for 10% of the world's agricultural chemicals and 16% of all insecticides.

Cotton from Uyghur forced labour in Xinjiang gets mixed with “responsibly sourced” cotton on a global scale. This makes it almost impossible to find truly clean cotton. It’s a fashion industry dirty little secret.

ORGANIC COTTON

Organic cotton is better because farmers grow it without pesticides. Yet, it still uses a lot of water and still lacks sweat-wicking properties.

FLANNEL

Cotton by another name. If you like matching family pyjamas at Christmas, go for it. But, if your goal is to improve sleep quality and minimise night sweats, you should skip it. Flannel is cotton with a fuzzy finish on one or both sides. It's good for a cosy winter night in front of the TV, but it is a bad choice for a cool, dry night's sleep.

POLYESTER

Polyester doesn’t breathe well, trapping heat and moisture. It may seem light, but its impact on the environment as a microplastic shedder is a major issue. Hard pass.

LYOCELL AND BAMBOO

Lyocell and bamboo are good choices, but they often pill and trap too much moisture in our testing. Micro Modal was softer, lighter, and more breathable.

We also looked into silk, wool, and linen. But we decided against them. They are more suitable for summer or winter, not for all-year wear. Once we sleep tested TENCEL™ Micro Modal, no other fabric stood a chance.

BOXERS OR NAKED

If you sleep hot, going naked might sound smart, but it often backfires. Your body sweats to cool down, and without fabric, that sweat sticks to your skin. You get clammy heat patches where skin touches skin. Your sheets soak it up, which breeds bacteria and need frequent washing.

It also creates a vicious cycle: arms and legs outside the duvet, you wake up cold. Tuck them back in and you wake up hot and sweaty. Repeat all night.

The solution is modern, lightweight fabrics that wick sweat and keep you cool. Not old-school cotton pyjamas; purpose-built sleepwear designed to control body temperature. If you hate waking up in a sweat, sleeping naked isn’t the answer. Smarter sleepwear is.

ECO CREDENTIALS

We know you care about where your product comes from and where it goes afterwards.

TENCEL™ Micro Modal has this nailed:

• SUSTAINABLY SOURCED: Made from renewable beechwood from EU forests.
• CLOSED-LOOP PRODUCTION: Tencel reuses 99% of the solvents and water used in production. This process helps to cut down on waste.
• LOW CARBON FOOTPRINT: It uses much less water and energy than cotton, so it has a smaller impact.
• BIODEGRADABLE: When you're done with your sleepwear, don’t worry. Modal breaks down naturally.

It’s comfort without compromise: better for your skin, your sleep, and the environment.

ONCE YOU RUB THIS FABRIC ON YOUR SKIN THERE’S NO GOING BACK.

Look, we know that men don’t do pyjamas. They’re Victorian-era ugly, made from cheap materials, and leave you sweating all night. You figured less is better, boxers or nothing at all. And you’d be correct if the alternative were hospital-grade cotton disasters. It’s time to rethink men’s sleepwear, with smarter options.

We say, experience the difference for yourself. Make the switch to TENCEL™ Micro Modal tonight and rub the fabric on your skin. It’s softer than cotton, lighter than bamboo, and effortlessly breathable. Micro Modal does it better. We promise it will be the best sleep you have ever had.