For years, my sleep was a mess. Weekday bedtimes were ever-changing, and weekends were even worse. I paid no attention to what I wore to bed—just boxers and, sometimes, an old cotton T-shirt.

One constant was the struggle with temperature. Leaving an arm or two outside the duvet, I’d wake up too cold; tucking them back in, I’d wake up in a sweat. Repeat all night. Waking up tired when the alarm sounded became the norm. The lack of quality sleep affected my energy, focus, and mood. I knew I wasn’t living up to my potential; I just hadn’t connected the dots yet.

Then my wife bought me a pair of luxury organic cotton pyjamas from a posh department store. The old man kind with a collar, piping and a chest pocket. My initial thought was, “Thanks, but who wears pyjamas anymore?” Yet that night, I noticed a difference. I could leave an arm or leg out without getting too cold. But soon, three issues became clear.

• On warmer nights, I’d still wake up sweating. Although marketing teams like to call cotton “breathable,” which simply means air can pass through it. Cotton doesn’t wick moisture. Instead of drawing sweat away for quick evaporation, cotton allows it to sit on your skin like a damp cloth.

• Its lack of stretch led to constant adjustments as sleeves, legs, and the back would ride up.

• And then you felt awkward and a bit of a knob wearing them, especially when the doorbell rang.

That’s when it occurred to me: men’s sleepwear needed to be better. What if we used the very best modern performance fabrics? Fabrics that are brilliant at moisture-wicking to stop night sweats, and have 4-way stretch for movement without riding up. What if they were sharp and discreet enough to pass the “courier test?” They could look and perform just like activewear, but designed for sleep.

Women’s sleepwear already had so many great options, but men’s didn’t. So now, the goal became clear: promote better sleep habits and change the way men think about sleepwear.

The best part is once I started by being intentional about what I wore to bed, better sleep habits came naturally. A set bedtime within 30 minutes, even on weekends. No caffeine after noon. A 30-minute wind-down with a book, no screens. Step by step, sleep improved.

Better sleep changes everything, putting you on a path to becoming the person you want to be. Even an extra 15 minutes of sleep a night adds up to nearly two extra hours a week. All it takes is a shift in mindset to realise that tomorrow begins tonight.