What We Stand Against: Breaking the Cotton Myth
Let’s be honest. Cotton is the king of complacency in the world of sleepwear. It’s the default choice. The safe choice. The “why fix what isn’t broken” choice. Except here’s the truth: it is broken—it’s just that no one talks about it. At unsuited, we’re here to have that conversation. Loudly. And unapologetically.
We’re done with sleepwear brands clinging to cotton like it’s some magical sleep elixir. Because let’s be clear: cotton may feel good in the shop, but it’s not doing you any favours when you’re trying to get quality sleep. It’s time to pull back the duvet and expose the myth for what it is.
Myth #1: Cotton is breathable.
Sure, cotton breathes… until you start sweating. Then it’s more of a sponge than a fabric. The moment you break a sweat (and yes, even during sleep, your body regulates temperature by sweating), cotton locks it in and won’t let go. You wake up damp, chilled and uncomfortable, as the fabric clings to your skin. Not exactly a recipe for sweet dreams.
Myth #2: Cotton is natural, so it’s eco-friendly.
We’re all for natural materials. But cotton? It’s a wolf in sheep’s clothing. Conventional cotton production is one of the most environmentally taxing processes in fashion. Every year, the world douses cotton crops with a staggering 10% of all agricultural chemicals and 16% of all insecticides. That’s more than any other crop on the planet. It guzzles water. 10,000 litres of fresh water for one kilo of cotton—and the reliance on pesticides wrecks havoc on ecosystems. Organic cotton’s better, sure, but it still can’t dodge its massive water footprint.
Myth #3: Cotton is comfy and cosy.
Cotton might feel soft initially, but it doesn’t stretch, move, or adapt. Ever try shifting around in bed, only to feel your sleepwear tug awkwardly at your shoulders or knees? That’s cotton failing to keep up with your body. And if you’re someone who runs hot or cold at night, good luck—cotton’s temperature regulation is about as impressive as it’s sustainability credentials.
What We’re Doing Differently
At unsuited, we’ve set out to design sleepwear that actually supports your sleep. Revolutionary, we know. Our materials are carefully chosen to:
Regulate temperature: Stay cool when you’re hot and warm when you’re not.
Wick moisture: Keep you dry all night long.
Stretch and move: Because your sleepwear should adjust to you, not the other way around.
Tread lightly on the planet: Designed with sustainability and end-of-life in mind—no microplastics, no landfill guilt.
The Real Question: Why Settle?
Cotton’s stranglehold on sleepwear isn’t just about the fabric; it’s about a mindset. A mindset that says, “Good enough will do.” But good enough isn’t good enough for us—and it shouldn’t be for you, either.
So, if you’re still clinging to cotton, we get it. It’s familiar. It’s safe. It’s cheap. But isn’t it time to expect more from the one thing that’s supposed to set you up for success every day? Sleep is fuel. And your sleepwear should be, too.
Say no to cotton. Say yes to unsuited. Because when it comes to sleepwear, “just okay” is anything but.
Sleep better. Be better.
