Paul Murray, Founder
WHY WE WANT TO CHANGE THE WAY MEN THINK ABOUT SLEEPWEAR
For years, my sleep was a mess. Weekday bedtimes were ever-changing, and the weekends were even worse. I didn’t care what I wore to bed, just boxers and sometimes an old cotton T-shirt.
One constant was the struggle with body temperature. Leaving an arm or two outside the duvet, I’d wake up too cold; tucking them back in, I’d wake up in a sweat. That cycle would repeat all night and I'd wake up tired with the alarm sounding. I told myself this was normal. Part of being a busy adult. But deep down, I knew something was off. I wasn’t showing up the way I wanted to: mentally sharp, physically energised, present. I chalked it up to stress, work, the usual.
Then my wife bought me a pair of luxury organic cotton pyjamas from a posh department store. The old-man kind with a collar, piping and a chest pocket. My initial thought was, “Thanks, but I’m a long way from retirement yet!” But that night, I felt surprised and definitely noticed a difference. I had fewer awakenings, able to leave an arm or leg out without feeling cold.
But that good first impression didn’t last long. After a few nights, issues started to appear. On warmer nights, the fabric held onto sweat like a sponge. The sleeves and legs bunched up when you moved. And I couldn’t shake the feeling I looked a bit silly in them, especially when the doorbell rang.
That’s when it clicked.
Why did men’s sleepwear still feel like an afterthought? Women have so many well designed options, but we’re stuck with the idea that boxers are all men need or want for bedtime.
What if men’s sleepwear worked like activewear? It could wick away sweat, regulate body temperature, and stretch as we moved.
What if it were sharp and discreet enough to answer the door in without a second thought?
So I started building it.
When I became intentional about what I wore to bed, everything else changed. Better sleep habits came naturally, and that’s when I realised how much diet, fitness, and mental health all perform better when sleep does. Even 15 extra minutes of sleep a night add up to almost two bonus hours a week. Everything compounds. And all it takes is a shift in mindset to realise that tomorrow begins tonight.