Why do so many men still go to bed wearing just boxers?

Why is that, especially those who want to improve their sleep? Many are dialling in their fitness, being intentional about nutrition, and yet this cheat code for life—sleep—is largely untapped.

Turns out, many men avoid pajamas because they’re worried about feeling restricted, overheating, and waking up drenched in sweat. Plus, wearing traditional styles makes you feel like a proper bell end. Stiff, outdated hospital-spec pajamas don’t exactly feel like a reflection of who men are today. We knew we could do better.

Inspired by high-performance activewear, we created a sleepwear range that regulates body temperature. Unlike cotton, it wicks sweat away fast keeping you asleep for longer. No more tossing and turning from overheating, and no more feeling knobbish.

We’re unsuited—men’s sleepwear made from the very best modern performance textiles.

What We Stand Against:

• Outdated piping, paisley, and tartan designs. Sleepwear should be discreet enough to wear confidently—even when the doorbell rings.

• ‘Boxers are good enough’ mindset.

• Designing products with no end-of-life in mind.

• Cotton—simply because it;

  • becomes heavy and damp when you sweat

  • gives inconsistent temperature regulation

  • lacks stretch and mobility

  • has a staggeringly high environmental impact of production