HI, I’M PAUL MURRAY, FOUNDER OF UNSUITED.
I used to work in tech sales, where I spent my days talking with people. I listened to their struggles and helped find solutions to problems that mattered. I loved being curious and finding ways to help. That part of the job was something I would have done for free.
During those years, though, my sleep was a mess and I didn’t even realise it. Weekday bedtimes were ever-changing, and the weekends were even worse. I didn’t care what I wore to bed: boxers and sometimes an old cotton T-shirt.
Each night felt like a battle with my body temperature. Leave an arm or leg out, and I’d wake up freezing. Tuck them in, and I'd wake up sweating. The same frustrating loop, night after night. I kept waking up groggy, blaming stress, work, adult life, but never facing the real issue: a lack of quality sleep. Deep down, I knew I wasn’t operating at my sharpest, mentally or physically.
Then my wife bought me some posh organic cotton pyjamas. Old-school ones with a collar, piping, chest pocket, the whole lot.
My first thought? "Thanks... but I’m not quite ready to retire."
Still, to my surprise, I did sleep better at first. But the novelty wore off fast. On warmer nights, they held onto sweat like a damp cloth. The sleeves and legs bunched up like they had somewhere better to be. And every time the doorbell rang, I couldn’t shake the feeling I looked like a complete sausage.
IT STRUCK ME THEN: MEN’S SLEEPWEAR HAD BEEN LEFT BEHIND.
Women had endless choices. Men had retirement-ready pyjamas, boxers, or nothing at all.
Why hadn’t anyone made sleepwear that acted like activewear?
Wick away sweat fast ✅
Flattering modern cut ✅
Regulate body temperature ✅
Allow for movement with no bunching up ✅
THAT’S WHEN IT CLICKED FOR ME.
I began researching fabrics. Cotton, despite its popularity, fell short on every front. Silk, linen, and bamboo too. Polyester and nylon, common in activewear, were ruled out straight away. Whatever lay against your skin for eight hours needed to be natural and sustainable, not just meet all the activewear criteria.
Designs had to be discreet, no tartan, piping or paisley. You should feel comfortable answering the door without a second thought.
AND I FOUND IT.
After 18 months of testing and refining, I created sleepwear that improved my own sleep. Along that journey, better sleep habits came naturally. As a result, I had more energy, more focus, better recovery, and felt like a better version of myself.
Now I want to change the way men think about sleepwear and help them prioritise their sleep as the foundation for a healthier, happier, higher-performing life.
UNSUITED will soon offer sleepwear designed to improve your sleep too and, with it, better sleep routines. Because sometimes, small changes make a big difference. Even 15 extra minutes of sleep a night add up to almost two bonus hours a week.
A shift in mindset is all it takes to see that tomorrow begins tonight.
If you’d like to learn more, grab some tips on better sleep, or just say hello, I'd love to hear from you.
— Paul Murray
When I'm not working on creating the world's best sleepwear for men, I'm a full-time butler to our dachshund, Peggy. Otherwise, you'll find me absorbed in F1 or happily chatting about old Mercs.